Paul O’Rorke

Salesforce’s CRM analytics architect, Donovan Schneider, presented an overview at the SDForum BI SIG meeting on May 18th, 2010.  Salesforce’s view of analytics is that it should deliver insight that is accessible to mere mortals, real-time, and trustworthy.

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Ken Krugler gave an interesting presentation on elastic web data mining at the 2009 Silicon Valley Data Mining Camp. Ken is the founder of Bixo Labs, Inc. Ken’s session was part of the half-day “unconference” organized by the Bay Area ACM at the Hacker’s Dojo in Mountain View on Sunday, November 1st, 2009.
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Nicholas Carr’s 2008 book “The Big Switch:  Rewiring the World, from Edison to Google” follows up after his earlier book “Does IT Matter?” claimed that information technology is becoming a commodity like electricity and IT doesn’t matter anymore:  it no longer provides a competitive advantage.  ”The Big Switch” claims that computing is turning into a utility and the use of computers is undergoing a transformation similar to what happened when the production of electricity was centralized.  Currently most companies have their own data centers just as factories used to have their own electrical power generators but in the future nearly all computing will be supplied by utilities like the data centers that have emerged at Amazon, Google, and other next-generation internet service providers. (continue reading…)